What's New From Honda Refreshment Launches Blade and CS1

PT Astra Honda Motor (AHM) in the year 2010 was re-launched its newest product. This time the company launched the Honda Blade with a new look that makes it look more sporty to meet consumer desires. Trend growth motorcycle market, followed by intense competition in the segment cub <125cc in which this segment is one of the potential market is filled by young people who want a bike with a sporty appearance. Especially in the segment cub <125cc, until August 2010 Honda managed to dominate 47.5% of national motorcycle market.



110 cc Honda engine reliability has been proven because Blade is supported by technology EFT (Efficient & Low-Friction Technology) which makes it fuel efficient and powerful.Motor is also equipped with some excellent features such as wing design 3-dimensional (3D Legshield), a safety chain rear (sprocket chain stopper), safety magnetic key (Key shutter), and versatile luggage (utility box) Large 4.7 liter.

Honda Blade is now equipped with new front fenders that give the impression of sporty and cool. In addition, color body and stripingnya also new so that the overall appearance of the Honda Blade, especially editions of the same color with Repsol Racing Moto-GP racing bike, looks more aggressive. With this new look Honda Blade is projected to meet the desire of young people aged 17-22 years and those young at heart, as well as strengthen the image of Honda as a motorcycle Blade young people.
"We expect this new look will meet the wishes of young people who want a sporty-looking duck motor, and can be accepted by many young people in Indonesia," said Kojiro Iguchi, Marketing Director of PT AHM.Honda Blade will be available from mid October 2010 with target sales of 16,000 per month. Comes with four new color options, namely SpeedBlack, Winning Red, White Laser with a price of USD 13.84 million (on the road in Jakarta) and Orange Black as the color of Repsol Racing Edition with the price of USD 13.99 million (on the road in Jakarta).

In addition, to further strengthen its market penetration in motor sport, PT Astra Honda Motor (AHM) today released the Honda CS1 which is now equipped with new striping and two-color display that makes it looks more sporty. Indonesian motorcycle market is rapidly growing and diverse consumer demand makes AHM make refreshment of the look Honda CS1.

Honda CS1 comes with a unique character because it was developed by combining the convenience of motor duck and sporty elements like the look good and acceleration of motor sport. Upright machine with a capacity of 125 cc plus 5 manual transmission makes this motor provides power and speed of the best in its class. Moreover, this motor is also equipped with a radiator / liquid cooled engine which makes not easy to heat. Acceleration and top speed is much better compared to similar motor that has a larger engine capacity. The existence of shock absorber Monoshock bersistem make Honda CS1 comfortable and easy when used to maneuver, let alone supported by a brake disc braking system on the front and rear. Another feature that makes Honda CS1 speedometernya superior in its class is an easy read because it has implemented an
fully digital.

Currently, AHM provides a new look at the CS1 to the concept of two tone body color. The interface is strengthened with new stripping design a more sharp and expressive, so strengthening the sporty character of this model. Honda CS1 comes with 3 new options are: Black Stallion (Black), Colt Red (Red-Black) & Silver Mustang (Violet-Silver).

Kojiro Iguchi, Marketing Director of PT AHM said to change this view is optimistic the company's competitiveness Honda CS1 increasing.
AHM will market Honda CS1 with a price of USD 17.19 million (OTR Jakarta) with the main target man and youth aged 20-25 years, students, and novice workers. They are characterized by active, trendy, stylish and always want to perform. By targeting this market, AHM target can sell this bike as much as 2,500 units per month.